Make a Bundle With Breakfast
Consumers are not only trading their "Starbucks®" coffees for less-expensive convenience store brews, but also picking up their favorite breakfast foods at the same time.1
- The percent of consumers ordering weekday breakfast sandwiches has grown from 60% to 73%.2
- 44% of consumers would like to see fast-food chains offer breakfast all day.3
- Portability, new twists on classics and multigrain products are today's hottest breakfast additions.3
Entice morning traffic by capitalizing on the trend of "breakfast pairings" to create these bundles.
Fact: Foodservice sales surpassed all other c-store categories in 2007.4
Swift Sandwiches and More for Lunch
On-the-run customers are most inclined to buy c-store food between the hours of 11 a.m. and
2 p.m.4 Get them fueled fast with easy options that suit any level of store preparation capabilities. Plus, get the equipment you need to make your foodservice program convenient and profitable.
Fact: Casual, fast-casual and quick-service consumers are "trading down," with c-store sales expected to grow by 10% to 20%.4
Become a "Grazing" Guru
As c-store staples, snacks just keep getting more important and profitable. Now called "fourth meal," snack time is happening 24/7 as consumers' busy lives demand portable, smaller meals more often.5
- 21% of all meals are snacks.5
- Snacking is expected to increase 14% by 2017.5
- Evening snacking is most common, but the morning snack opportunity is growing the most rapidly.5
To give your sales an even bigger boost, bundle customers' favorite snacks and beverages. For example, bundling Kit Kat® brand with coffee gave the candy bar sales a 15% increase nationally.6
Fact: With bundling and proper display, category sales can increase by as much as 20%.5
Provided by:
CSP Magazine, January 20091
www.fastcasual.com2
Mintel Menu Insights, Breakfast, Q4 20083
CSN's 2008 Foodservice Study4
www.csnews.com5
www.nacsonline.com6
