5 Tips to Grow Your Business This Summer

Make the most out of your 100 Days of Summer™ with these helpful tips for c-store owners. They’re based on the latest consumer research and trends to maximize your profits and offer you everyday low costs.

Tip #1:
Bring back the “small business” fanfare. Warehouse clubs have moved away from signs like “we’re in business for your business,” said Leo Perino, part-owner of Lincoln Market in Denver. He would like to see that make a return.

Tip #2:
Consider Sam’s Club merchant credit card processing though First Data at competitive rates — it can help add to your bottom line.

Tip #3:
Security cameras, such as the closed-circuit security systems available at Sam’s Club, serve as a great theft deterrent. You could also try greeting your customers by an intercom system or in person.

Tip #4:
Offer a “cents-off” promotion for customers who pay cash. This way you’ll avoid credit card processing fees and increase store traffic around your higher-margin items.

Tip #5:
Get consumers to build shopping momentum by placing necessities, such as an umbrella on a rainy day, near the front of the store. Once they make the first selection, they’re likely to make more.